When times get tough, the tough should have fun!

Day after day the news fills our minds with reports of how bad things are and it never seems to get any better. Most of us go on with our daily routine and don’t stop to give it a second though, but should we?

Some of us have a responsibility to pay attention to the daily issues that impact the dedicated people who work for us. Have we ever stopped to wonder how the daily drama impacts our employees work product? When we look at our weekly reports and wonder why things may be amiss in a certain department or with a certain staff member, we normally consider the usual suspects; is he/she unhappy with the job and so on, but we rarely stop to take a moment to put ourselves in their shoes.

This is a wake-up call to the executives of the world, a reminder that without those who work for us, we would not be where we are today. Our “gratitude” is not just making sure they are paid, while we hide in our glass offices like evil overlords sitting high above the village. As a matter of fact, as times in the world get worse it is our responsibility to show our staff that we share the same concerns and that we do see them as much more than an employee ID number.

Get out of your glass office and make your staff laugh! Step outside your box and be part of the group joke with the staff, let them know that you are human and that you care about them!

At Modern Vision Media, it is not only a goal of upper management to make sure our staff enjoys their time in the office, it is our mandate! If upper management can’t get out there, tell a few jokes and have the staff laughing, then we are truly showing that we only care about our bottom line. We promote family and fun and from our perspective, it pays off in many ways.

So next time you are walking through your office and you happen to notice a staff member who looks concerned about something, stop and say hi. Tell a joke or do something to make the person smile and have a good day!

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Who can you trust in affiliate marketing?

That is the thousand dollar question! And the answer is, everybody and nobody!

Over the past several months, advertiser claims of fraud have skyrocketed and some affiliates have stepped up their defenses of the quality of traffic. So as a network, you find yourself in the middle of the whole mess.

So what do you do?

First off, you make no assumptions on anything! Don’t jump the gun and start pointing fingers in every direction and burn relationships. Make sure that you employ the highest levels of compliance standards and the highest quality people in your compliance department. Ensure that the compliance team never takes the word of any side and relies 100% on the data that is provided to them for review.

If you take a neutral position, you are ensured that you will not offend your publishers or your affiliates at the starting gate. Inform the parties involved in the dispute that you will not take sides based on verbal claims and that you will mediate the issue step-by-step, assuring them that the network will provide an honest evaluation of the data provided and after a complete and painstaking review of the data, will provide all sides of the issue with a complete and unbiased report of the facts.

Remember, as a network, it is your job to ensure that you are protecting the integrity of the business and its reputation and once a review of supplied data is complete, stand by your findings in a fair and honest manner. If the findings do show a problem with a publisher’s traffic, then deal with it accordingly; the same goes if you find the data does not support the claim. Offer to mediate a suitable solution for all parties and put your own profits and interests aside while you work with the issue. You will find in most cases, a proper approach to the problem will result in a happy ending for all parties.

In some cases this is not always possible. There will be times where you will have to support the data with extra resolve and take actions that you may not want to do, but in the end, it truly comes down to protecting the reputation of your company and its future. Advertisers don’t want to do business with a network that protects its affiliates at all costs and affiliates don’t want to do business with a network that protects its advertisers at all costs. You have to find the balance, and most of all, DO THE RIGHT THING!

When the day is done, it is you that has to be trusted and a clean, fair and reputable network will always show the world that affiliate marketing is not only the advertising wave of today, but also the future!

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  • blog traffic exchangeInternet Marketing Ebook Review a large business in the internet today that involves a partnership between a merchant and affiliates for their business to develop, Read all about it and see how it works! Affiliate marketing is a large business in the internet nowadays that needs a partnership between a merchant and one or more affiliates, in which the affiliates advertise or promote the merchant’s product and services free of charge until a customer is won.Then, a part of the earnings taken by the......
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Blogs Meet Affiliate Marketing

So you like to blog?

Blogging has become one of the most popular pass-times on the internet and in an economy such as the one we live in today why aren’t you putting your blog to work for you? Blogging for profit is an easy and very simple way to earn extra cash while you are dealing with the stress of every day life. It is as easy as signing up with Modern Vision Media as an Affiliate and start adding text links for campaigns to your blog site.

If you manage your own blog site, it is a very simple task for you do download a couple campaigns that match your blog content and add them into the blog itself. On top of that, you can add small banners for campaigns somewhere else on your site. No need to manage anything beyond that. Just post it and let your fellow bloggers start helping you generate income!

Now granted there are ways of doing it wrong, and that it what we want to help you avoid. Don;t use software or plugins that turn text into hyperlinks because that is just plain out deceptive. Insert real links that people can easily see and not be tricked into clicking on something that they think is something else. If you market your blog right, you will nto only make money, but also keep the respect of yoru fellow bloggers!

So what are you waiting for? Start blogging for dollars today!

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The new era of Email Lists

As the affiliate space becomes more saturated with spam filters and “screamers” affiliate marketers are being forced to rethink how they email. For years the standard has been the single opt-in email record, which meets the minimum requirements for CAN-SPAM 2003, however, with email lists being brokered all over the internet, ISPs and email hosting services are working harder to clean up the barrage of emails coming to the same email address from multiple locations.

And what is happening to the emailers themselves? Data is becoming less responsive and harder to maintain, which in short, cuts into profits in a big way. The solution to this is very simple, double opt-in email lists. With double opt-in email lists, you are guaranteed to have a more responsive list with higher deliver-ability because your consumers will trust your emails because you are building a brand identity that is more valuable than anything else available.

The easiest way to build a double opt-in list is to run some form of lead gen campaign which sends a confirmation to the consumer asking them to verify their subscription or what ever it is you are offering. If you cannot run a campaign of your own, partner with an advertiser or affiliate network that is willing to run a data management agreement with you, which allows you to access data that is double opted-in during the partnership transaction.

If you are an advertiser with a large email consumer database that is only single opt-in, contact a network that can help you double opt-in your consumers.Modern Vision Media’s Data Management Division has data management agreements in place with many large advertisers that allow Modern Vision Media to double opt-in and monetize the email data on behalf of the advertiser. There is now work for the advertiser and they get to reap the benefits of a very professional mailing operations expertise in managing and monetizing data.

So there you have it.. Double opt-in the data and secure the future of your email database and its productivity.

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Advertising in a Bad Economy

Over the past year the US has seen one of the worst recessions in history; some could successfully argue a depression. With unemployment rates skyrocketing and consumer spending on one of the worst declines we have ever seen, how to companies reach out to consumers in a cost effective manner?

Pay-for-performance CPA Advertising is the rising star for companies who need to increase their bottom line while still reaching millions of consumers. Using the pay-for-performance advertising model, companies can reach consumers through channels that rival television; yet not having to spend the millions of dollars for TV commercials and magazine ads.
Using the CPA advertising model, a company will only pay for the action they are looking for; product sale, lead generation, monthly subscriptions. The percentage that an advertiser is usually between 55% to 100%; depending on the type of item/service being sold and type of program; single sale, monthly subscription, etc., however, the cost is much less because it is only being charged for the single action.

What this means is if you are selling a skin crème on a monthly billing, (continuity), and the charge is $49.95, the advertiser would pay $49.95 to the affiliate network for the first sale only; leaving the advertiser with a monthly recurring customer and a new email to add to their marketing database.

The beauty of this type of advertising is unseen by many advertisers; the mailing list they are generating. When an advertiser gets a substantial email list of consumers, they can work with their affiliate network to monetize that data and make even more profits from that partnership. On average the affiliate network will provide a data management agreement where the advertiser and the affiliate network share profits 50/50 on all sales resulting from mailing either the advertiser’s own offers and/or other offers to the data; a large enough data supply can generate $50,000.00 a month or more.

So as companies look for new and innovative ways of keeping their bottom line solid, pay-for-performance CPA affiliate marketing provides answers they need.

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