Over the past year the US has seen one of the worst recessions in history; some could successfully argue a depression. With unemployment rates skyrocketing and consumer spending on one of the worst declines we have ever seen, how to companies reach out to consumers in a cost effective manner?
Pay-for-performance CPA Advertising is the rising [...]

In today’s social networking lifestyle it is not uncommon to see people with pages on just about every one of them. First we had MySpace, then Facebook and now Twitter, so what’s next and as a company do we do about employees social network activity?
In my opinion……. Encourage it!!! As a matter of fact, work [...]

Direct Mail will never be the same.
Nothing lasts forever. We’ve had a good run but only the strong will now survive. Traditional list management companies are a thing of the past. List management as a stand alone marketing tool will probably not succeed as it once did. Never before have the cards been stacked against [...]

Performance-based Affiliate Networks and Publishers can make a huge difference

In today’s economy charity organizations are quickly becoming casualties of cash flow shortages from companies and individuals. So what can Affiliate Marketing do to help? We can ban together and donate our services to help them raise the much needed capital they need to operate.

Yes, I [...]