Day after day the news fills our minds with reports of how bad things are and it never seems to get any better. Most of us go on with our daily routine and don’t stop to give it a second though, but should we? Some of us have a responsibility to pay attention to the [...]

That is the thousand dollar question! And the answer is, everybody and nobody! Over the past several months, advertiser claims of fraud have skyrocketed and some affiliates have stepped up their defenses of the quality of traffic. So as a network, you find yourself in the middle of the whole mess. So what do you [...]

As the affiliate space becomes more saturated with spam filters and “screamers” affiliate marketers are being forced to rethink how they email. For years the standard has been the single opt-in email record, which meets the minimum requirements for CAN-SPAM 2003, however, with email lists being brokered all over the internet, ISPs and email hosting [...]

In today’s social networking lifestyle it is not uncommon to see people with pages on just about every one of them. First we had MySpace, then Facebook and now Twitter, so what’s next and as a company do we do about employees social network activity? In my opinion……. Encourage it!!! As a matter of fact, [...]

Direct Mail will never be the same. Nothing lasts forever. We’ve had a good run but only the strong will now survive. Traditional list management companies are a thing of the past. List management as a stand alone marketing tool will probably not succeed as it once did. Never before have the cards been stacked [...]