That is the thousand dollar question! And the answer is, everybody and nobody!

Over the past several months, advertiser claims of fraud have skyrocketed and some affiliates have stepped up their defenses of the quality of traffic. So as a network, you find yourself in the middle of the whole mess.

So what do you do?

First off, you make no assumptions on anything! Don’t jump the gun and start pointing fingers in every direction and burn relationships. Make sure that you employ the highest levels of compliance standards and the highest quality people in your compliance department. Ensure that the compliance team never takes the word of any side and relies 100% on the data that is provided to them for review.

If you take a neutral position, you are ensured that you will not offend your publishers or your affiliates at the starting gate. Inform the parties involved in the dispute that you will not take sides based on verbal claims and that you will mediate the issue step-by-step, assuring them that the network will provide an honest evaluation of the data provided and after a complete and painstaking review of the data, will provide all sides of the issue with a complete and unbiased report of the facts.

Remember, as a network, it is your job to ensure that you are protecting the integrity of the business and its reputation and once a review of supplied data is complete, stand by your findings in a fair and honest manner. If the findings do show a problem with a publisher’s traffic, then deal with it accordingly; the same goes if you find the data does not support the claim. Offer to mediate a suitable solution for all parties and put your own profits and interests aside while you work with the issue. You will find in most cases, a proper approach to the problem will result in a happy ending for all parties.

In some cases this is not always possible. There will be times where you will have to support the data with extra resolve and take actions that you may not want to do, but in the end, it truly comes down to protecting the reputation of your company and its future. Advertisers don’t want to do business with a network that protects its affiliates at all costs and affiliates don’t want to do business with a network that protects its advertisers at all costs. You have to find the balance, and most of all, DO THE RIGHT THING!

When the day is done, it is you that has to be trusted and a clean, fair and reputable network will always show the world that affiliate marketing is not only the advertising wave of today, but also the future!

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This entry was posted Friday, August 14th, 2009 at 1:23 pm and is filed under Company, Pay-for-Performance Affiliate Marketing. Both comments and pings are currently closed.