As the affiliate space becomes more saturated with spam filters and “screamers” affiliate marketers are being forced to rethink how they email. For years the standard has been the single opt-in email record, which meets the minimum requirements for CAN-SPAM 2003, however, with email lists being brokered all over the internet, ISPs and email hosting services are working harder to clean up the barrage of emails coming to the same email address from multiple locations.

And what is happening to the emailers themselves? Data is becoming less responsive and harder to maintain, which in short, cuts into profits in a big way. The solution to this is very simple, double opt-in email lists. With double opt-in email lists, you are guaranteed to have a more responsive list with higher deliver-ability because your consumers will trust your emails because you are building a brand identity that is more valuable than anything else available.

The easiest way to build a double opt-in list is to run some form of lead gen campaign which sends a confirmation to the consumer asking them to verify their subscription or what ever it is you are offering. If you cannot run a campaign of your own, partner with an advertiser or affiliate network that is willing to run a data management agreement with you, which allows you to access data that is double opted-in during the partnership transaction.

If you are an advertiser with a large email consumer database that is only single opt-in, contact a network that can help you double opt-in your consumers.Modern Vision Media’s Data Management Division has data management agreements in place with many large advertisers that allow Modern Vision Media to double opt-in and monetize the email data on behalf of the advertiser. There is now work for the advertiser and they get to reap the benefits of a very professional mailing operations expertise in managing and monetizing data.

So there you have it.. Double opt-in the data and secure the future of your email database and its productivity.

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This entry was posted Saturday, August 1st, 2009 at 11:55 pm and is filed under Company, Email Marketing, Pay-for-Performance Affiliate Marketing. Both comments and pings are currently closed.