Performance-based Affiliate Networks and Publishers can make a huge difference

In today’s economy charity organizations are quickly becoming casualties of cash flow shortages from companies and individuals. So what can Affiliate Marketing do to help? We can ban together and donate our services to help them raise the much needed capital they need to operate.

Yes, I said donate!

Modern Vision Media heard of a charity group in Bakersfield, CA that was facing the loss of a home that they have been operating as a hospice and jumped at the opportunity to help them in their last hour, and we are proud to say that our efforts helped them a great deal.

Now donating the services of our Creative Services, Production and Mail-Ops on such short notice did seem like a huge undertaking at the time, but the hard work and effort that our staff put into this project was rewarding to everyone involved. We were honored to develop an entire campaign for the Bakersfield Aids Foundation to help them raise funds to save a hospice named Ricky’s Retreat.

Halfway through the creation of our campaign, we were approached by LASPI, a charitable group based in Los Angeles, CA who offered to co-sponsor the effort and assisted our email blasts by sending copies of the campaign creative to all of their friends, contacts and family members, which was a welcomed involvement.

We are pleased to say that in less than 24 hours, we were able to raise over $5,000.00 for this charity, with all profits going to the charity and all the work and email deployments being completely donated by Modern Vision Media.

In a world where life is getting rougher for everyone and companies move to protect profits and stake a claim in today’s economy, we all need to remember that there are organizations out there that can truly benefit from our industry; we just need to take a moment to remember that we can make a difference and that sometimes it is the heart of a company and its employees that sets a new standard in helping those who help others succeed.

I truly hope that other companies in our industry join with us in a mission to help others.

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This entry was posted Friday, May 1st, 2009 at 9:28 pm and is filed under Charity Organizations. Both comments and pings are currently closed.